Logo Incorporation as a Creative Strategy in Advertising Ideation

Logos are one of the first forms visual communication. They brands’ identity in today’s culture, where images main form In Advertising play a critical role serving connection point between company and its customers, whereas logo’s primary purpose is to sparkle recognition, without logo, brand unable convey identity, purpose, nature. era overload, recognition ultimate goal. Incorporating successful logo could be powerful design tool or source inspiration clever advertising ideas. Well-crafted incorporation cuts half way target consumer attention successfully speeds up communication process. This paper explores types logos explains skillful techniques crafting ideas/key-visuals that grab audience achieve strong impact. Finding very rich ideas key visuals. used as creative strategy craft stunning effective advert. As long designers daring enough incorporate using various tactics way. Incorporation also helps recognize recall which makes advert more familiar leads faster